Chulle is a project rooted in the act of dressing, each piece is designed with intention, crafted to resonate with those who wear it. Based in Melbourne, our focus is on creating womenswear that embraces the personal, allowing space for individuality and the unique stories that unfold in the everyday act of getting dressed.

The brand began in late August 2024 with a simple idea: getting dressed should feel honest. Not trend-driven. Not loud. Just clothes that let you show up exactly as you are.

There’s care in every cut, fold, and seam. We design with both structure and softness in mind, so each silhouette feels considered — never accidental. Every garment is made from scratch by our small in-house team in Indonesia, crafted with love and attention at every step. We produce in small batches, based on real demand, with a deep commitment to reducing waste and avoiding excess.

Whether you're building your everyday staples or drawn to something a little more sentimental, I’m truly glad you found your way here.

Thank you for being part of the Chulle story.

— Michelle, founder